Microsoft

Seattle’s Apple Store is located in the University Village shopping center. As of late October, so is the Microsoft Store.

Perhaps because Seattle is near Microsoft’s hometown Redmond, Microsoft has put a lot of effort into promoting this new store. Before the store opened, Microsoft opened a tent for people to play with Kinects and Windows Phones. If you visited the store on grand opening day, you got free tickets to a Black Keys concert.
So, overall, a very aggressive promotion strategy. But that isn’t the only aspect of the store that has been aggressive. Take, for example, the location.

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